HubSpot Data Hub

We Can Guide Your Data Hub Implementation

Data Hub is an add-on product that functions natively within your HubSpot CMS. It is designed to empower your RevOps teams with one source of truth for data, more sophisticated workflows and rules, custom properties, automated data cleaning, improved teams and permissions settings, and programmable automation.

Talk to a Data Hub Expert

Data Hub Features & Benefits

Data Sync

This is the most powerful feature of the Data Hub product as it increases data transparency and cleanliness by seamlessly integrating HubSpot with all the tools in your tech stack.

  • Bi-directional data flow enables data to be ingested by HubSpot, scrubbed and cleaned, and sent back out to another platform
  • Import existing AND historical data when integrating with third-party tools
  • Provides real-time data sync vs. trigger-based data sync
  • Customizable data sync integrations where you can pick and choose which data to sync
  • Centralize customer data and provide one source of truth for data

The HubSpot Marketplace currently offers over 90 new HubSpot-built integrations for all the tools your organization uses.

Data Quality Automation

Trust that your data is clean and correct. Automatically clean data across all of the tools in your tech stack, including integrations powered by Data Sync.

Create more tailored marketing campaigns with a new set of workflow actions that format property values in certain ways, such as capitalizing letters, fixing date properties, updating phone numbers, and more.

Datasets

No more guessing games. Clearly see what’s working and what isn’t across Marketing, Sales, and Customer Success teams.

  • Prepare and segment data into clean, reusable tables that can be used by other teams to create end-state reports
  • Calculate formulas directly in HubSpot reporting and workflows, such as date differences (e.g., time to first conversion), sales cycle speed (e.g., time in deal stages), sales commissions, and more

Programmable Automation

Custom automations in HubSpot were historically limited in functionality, and Data Hub has stepped in to fill a broader role. Keep your team efficient and customers happy, with custom-coded automations for nearly any business process.

Programmable automation encompasses 3 automated actions in HubSpot: a new “custom code” action in workflows, the “create a webhook ” action in workflows, and custom-coded bot action in chatflows.

HubSpot has built a small library of programmable automations to help you get started.

Custom Properties

Full customization of all properties for contacts, companies, and deals in HubSpot. Create tailored, specific reporting to answer all of your organizational KPI questions.

Workflow Extensions

Integrate your third-party tools directly into workflows and chatbots to get more from your tech stack, like sending a trigger-based Slack message or Zoom invite.

Custom Report Builder

Create advanced custom reports based on newly-available information from Data Sync and Custom properties. Build dashboards for each team that includes data for contacts, companies, deals, events, campaigns, and more.

Snowflake Data Share

More advanced HubSpot users might prefer to reconcile their data in Snowflake, an industry-leading data platform that creates a best-in-class business intelligence stack.

We Can Guide Your Data Hub Implementation

Data Hub is an add-on product that functions natively within your HubSpot CMS. It is designed to empower your RevOps teams with one source of truth for data, more sophisticated workflows and rules, custom properties, automated data cleaning, improved teams and permissions settings, and programmable automation.

Talk to an Expert Yeti

Fill out the form to the right to talk to one of our expert Yetis about how we can help you and your company with your demand generation needs.