Apps, Agents, or Both?
Technology is making it easier than ever to get things done. And that’s becoming a problem. If you’ve ever seen Scott Brinker’s annual Marketing Technology...
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Salesforce: With Great Power Comes Great Responsibility
Salesforce is a dream. I love it. It’s essentially the Swiss Army knife of the business systems world but you would need to throw in...
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60 Days From Idle Credits to Measurable Action: Why I’m Excited about Our HubSpot AI Credit Activation Program
Here’s a pleasant surprise: if you’re a HubSpot Professional or Enterprise client and you’re on its seat model, you may be receiving a monthly allotment...
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Why you should onboard AI agents like new employees
It’s tempting to think of an AI agent as just another tool – but is it? Tools are passive things. When you need it, you...
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Weekly Support for Enduring Success: Announcing the Measured Results Office Hours Program
Despite the promises, when is a project ever really “once and done”? In reality, after the launch, after the implementation, after the consultant leaves, there...
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How to Start With AI: Use Cases, Data, and Guardrails
A practical conversation on AI adoption, CRM readiness, data governance, and why teams should start with business outcomes before jumping into agents.
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Don’t let A.I. undermine your most valuable assets
Even if you’re not currently using A.I., you’re probably being used by it. If you have any kind of online presence at all, you’ve almost...
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Why We Choose North American Resources to Support Security and Quality
As businesspeople, it just makes sense to shop for the best deals available. In a global economy connected in real-time, resources can be drawn from...
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What’s in our name change? A bigger world of opportunity.
You may have noticed that we’ve changed our name from “Measured Results Marketing” to “Measured Results.” Why? We’ve shortened our name to embrace our bigger...
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AI, Data Management, Marketing Automation
Context Is King: Why AI’s Real Power Depends on Connected Data
For years, marketers have lived by the phrase “content is king.” And in the age of SEO, that was true. The ability to produce high-quality...
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You’ve Set Your 2026 Goals – Now What?
The tree is down, the decorations are boxed away, and all the good holiday candy is gone. You’ve looked ahead to the new year and, like a...
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Data Management, Marketing Automation, Migration and Implementation, RevOps, Strategy
8 Top CRM Consulting Services for Salesforce Adoption in 2026
Finding a CRM consulting partner involves more than checking certifications. You need a team that understands your industry, fixes adoption problems at the root, and connects Salesforce to your revenue operations.
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