Creating a Marketing Team
How do you know who you need on a marketing team to boost your brand’s presence and increase revenue? Hopefully you’ll realize it long before...
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Demand Generation, Marketing Automation
Sales Lead Generation | Quality Not Quantity
For sales lead generation efforts, quality should be top priority. Quantity does not mean that you’ll convert higher numbers. According to a study conducted by...
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Persona-Based Marketing Webinar
Are you unsure about how to develop a persona-based marketing strategy? If you’ve been wondering how to effectively market to multiple personas, then you’ll want...
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Generating B2B Leads With Content Marketing
B2B leads are being generated more and more with content marketing strategies, according to a new report produced by Starfleet Media (download required). What I...
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Demand Generation, Marketing Automation
How to Generate Leads
Knowing how to generate leads is the first step to engaging prospects to educate them about your products and services. While there are well-known methods...
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Demand Generation, Marketing Automation
Lead Generation Drives B2B Marketing Automation Adoption
Better lead generation results are driving B2B companies’ marketing automation adoption, according to Regalix. The report is interesting – the top three reasons why are:...
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