What’s the First Stage of B2B Buying Process?
It’s a trick question in a way, as the Buyer’s Journey begins even before the first stage of the B2B buying process. It begins with...
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4 Ways To Improve Your Lead Nurturing Process
What is lead nurturing and how do you improve your lead nurturing process? Lead nurturing is the automated process of sending your prospects emails that...
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The 6 Stages of the B2B Buying Process
There are 6 stages in the B2B buying process. Every business’s buying process is slightly different, with some stages being faster than others. Depending on...
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Best Practices | Demand Generation vs. Lead Generation
Implementing demand generation best practices is one of the best ways to grow your business. Simply put, demand generation refers to using marketing to find...
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Demand Generation, Marketing Automation
The 6 Most Important Components of a Successful Marketing Campaign
Strategically setting up and implementing all of your marketing campaign components will result in generating leads and increasing sales. So how do you get there?...
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Marketing Automation, Sales & Marketing Alignment
Marketing Qualified Lead (MQL) Should Not Be Retired
I recently read a post about how “Marketing Qualified Lead” (MQL) as a metric should be retired. The argument for this statement was based on...
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Data Quality Issues
Data quality issues damages a company’s revenue targets, spawns low percentage successful lead generation opportunities and erodes a marketing program and campaign efficiency. All this...
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Demand Generation, Marketing Automation
Successful Marketing Campaigns Rely on 2 KPIs…
Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the...
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Data Management, Demand Generation
Bad Data is Killing Your Lead Generation and Pipeline
Data quality is one of the most common issues we find when optimizing our clients’ marketing automation implementations. From lost opportunities due to incorrect email...
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Should Your Content Marketing Strategy Be More Interactive?
Your content marketing strategy needs to keep pace with the online world. Since the internet changes constantly and web searchers shift their query actions with...
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Is Lead Generation a Result of Content Marketing?
Lead generation is probably one of those marketing tasks that stays in the forefront of your brain constantly. Without leads, you don’t have sales, and...
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Demand Generation, Marketing Automation
The Secret to Successful Cold Calling
Cold calling is one of those marketing tasks that is either loved or hated, usually the latter. Humans don’t like to be rejected, fear of...
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