mcandela

AI, Marketing Automation, RevOps, Strategy

Agentification Is Here—Are You Ready and Willing?

January 1, 2026

One thing is clear at the start of 2026: agentification isn’t optional anymore. It’s already here—and accelerating fast. Autonomous agents like Breeze and Copilot (HubSpot)...
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Strategy

Navigating the Shift from SEO to AEO: A Practical Guide for Modern Marketers

October 3, 2025

Let me take you back a few years. I was in a strategy meeting, and someone pulled up a dashboard showing our organic traffic climbing....
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Demand Generation, Strategy

Crafting Effective Demand Generation Strategies for Mid-Sized B2B Enterprises: Captivate, Engage, Preserve

January 22, 2024

In the dynamic B2B arena, mid-sized enterprises grapple with the task of captivating and preserving customers amid competition, all while operating with fewer resources than...
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