AI, Marketing Automation, RevOps, Strategy
One thing is clear at the start of 2026: agentification isn’t optional anymore. It’s already here—and accelerating fast. Autonomous agents like Breeze and Copilot (HubSpot)...
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Dreamforce 2025 made one thing clear: Salesforce is moving full speed toward an AI-driven, data-connected future. From smarter automation to a reimagined data layer, this...
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With the standard products and services from years ago, pricing was straightforward, and it was quick and easy to listen to a customer’s needs, determine...
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Salesforce’s Dreamforce 2023 event recently came to an end. It’s another great show, similar to HubSpot’s sold-out 2023 Inbound event that recently took place in...
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Is there a word for not knowing everything about your marketing tech stack? Yes, it’s called ‘learning’. Have you been seeing gaps in your tech...
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Marketing Automation, RevOps, Sales & Marketing Alignment
This is the ninth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your...
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Marketing Automation, RevOps, Sales & Marketing Alignment
This is the eighth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your...
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Marketing Automation, RevOps, Sales & Marketing Alignment
This is the seventh post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your...
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Marketing Automation, RevOps, Sales & Marketing Alignment
This is the sixth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your...
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Marketing Automation, RevOps, Sales & Marketing Alignment
This is the fifth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform...
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Marketing Automation, RevOps, Sales & Marketing Alignment
This is the fourth post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform...
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Marketing Automation, RevOps, Sales & Marketing Alignment
This is the third post in a series called “Lifecycle Management – what’s in it for me?” , which shows how to audit and transform...
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