Data Management

AI, Data Management, Marketing Automation

Context Is King: Why AI’s Real Power Depends on Connected Data

March 4, 2026

For years, marketers have lived by the phrase “content is king.” And in the age of SEO, that was true. The ability to produce high-quality...
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Data Management, Migration and Implementation, Strategy

7 Ways to Destroy Your CRM, Your Lead Development Program, or Both

January 22, 2024

Chances are, managing your CRM is only a part of your broad swath of responsibilities. Despite your expertise, sometimes you find yourself in a sticky...
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Data Management, Marketing Automation

Seven Secrets to a Great Marketing Tech Stack Audit Process

September 12, 2023

Ever heard of a MTSAP? Of course not; that’s a terrible acronym. But the tech stack audit process could make all the difference in hitting...
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Data Management, Marketing Automation

Six Snappy Steps to a Marketing Tech Stack Audit

September 12, 2023

Have you ever had so much cash in your wallet that you didn’t know what to do with it all? Yeah, us either – BUT,...
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Data Management

The Fallacy of Big Data & Data Science (why small data is important NOW)

February 18, 2021

In the movie Ocean’s 13, Danny Ocean and his crew plot to rip off a new Vegas casino by foiling the state-of-the-art computer server and...
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Data Management, Migration and Implementation, Strategy

How to Tune Your Marketing Technology to Save Dollars

February 12, 2020

It’s the start of the new year, and every company is doing cost-saving exercises. We recently posted a list of 20 questions you should ask...
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Data Management

6 Segmentation Lists You Should Be Utilizing in HubSpot

June 6, 2017

Successful marketing campaigns incorporate strategic segmentation lists. Are you segmenting your data within HubSpot to increase ROI? If not, you need to be.
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Data Management

Data Quality Solutions: Clean Data Means Better Decisions

April 27, 2017

Bad data is the enemy! When subpar inaccurate data stats invading your database, you expose your organization to serious financial risks.
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Data Management

5 Data Quality Standards You Should Be Implementing

November 23, 2016

Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment...
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Data Management

Destroying 5 Myths About Data Quality Techniques

October 4, 2016

Clean, organized, and well maintained data leads to positive results – increased engagement, improved sales, and streamlined business processes to name a few. Acquiring and...
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Data Management

The Importance of Data Quality Timeliness

September 22, 2016

Timeliness of data is one the most important aspects of database management. This refers to the availability and accessibility of data in making business decisions....
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Data Management

4 Data Quality Testing Best Practices

September 8, 2016

Taking proper care of data to ensure the highest quality of information is crucial in order to make smarter business decisions. In turn, smarter decisions...
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