3 Ways to Ensure Data Quality Validation
Data quality validation is the lifeblood of any successful marketing campaign. Think about it, without clean data, you doom your marketing campaign before you even...
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Data Management, Marketing Automation
How to Manage Your Organization’s Data Quality Workflow
Managing your organization’s data quality workflow is the best way to nurture leads through the buying process. By effectively setting up and monitoring your marketing...
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Unlikely Marketing Data Providers
Of all the marketing data providers to choose from, I bet that existing media companies wouldn’t occur to you. If so, you’re in good company...
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Data Quality Issues
Data quality issues damages a company’s revenue targets, spawns low percentage successful lead generation opportunities and erodes a marketing program and campaign efficiency. All this...
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Data Management, Demand Generation
Bad Data is Killing Your Lead Generation and Pipeline
Data quality is one of the most common issues we find when optimizing our clients’ marketing automation implementations. From lost opportunities due to incorrect email...
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Social Media Data Insights Are Hard to Analyze
When you review social media data and have a hard time understanding what it means and if your programs even work, you’re not alone in this...
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Data Management, Marketing Automation
Data Driven Marketing Trends and Changes
Data driven marketing trends and changes were discussed at the Business Marketing Association conference in Chicago earlier this year. At a panel discussion during the...
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Data Analytics | Improve Business Forecasting
Data analytics can help improve your business forecasting for market demand, changes in customer demographics and more. Since strategic and operational plans are created based...
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Are You Measuring Meaningful Metrics?
If your CEO is like most, they don’t want to get into the details of daily marketing operations, after all that’s what he/she hired you...
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Who’s Managing Your Marketing Data?
Company marketing data is more often than not being managed by non-marketers. I was a little shocked when I viewed this infographic that outlined even...
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Data Management, Marketing Automation
5 Marketing Metrics That Are A Waste Of Time
There are dozens of marketing metrics you could receive to analyze sales performance, but there are some in particular that pretty much a waste of...
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Data Management, Marketing Automation
6 Important Content Marketing Performance Findings
It probably does not shock you to learn that recent content marketing performance findings reinforced what you probably experience all the time – that marketing...
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