Marketing Automation, Sales & Marketing Alignment
I recently read a post about how “Marketing Qualified Lead” (MQL) as a metric should be retired. The argument for this statement was based on...
Read MoreDemand Generation, Marketing Automation
Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the...
Read MoreYour content marketing strategy needs to keep pace with the online world. Since the internet changes constantly and web searchers shift their query actions with...
Read MoreMarketing automation best practices can help you get more out of your software. But it can be challenging to find that information quickly. However, if...
Read MoreDemand Generation, Marketing Automation
Cold calling is one of those marketing tasks that is either loved or hated, usually the latter. Humans don’t like to be rejected, fear of...
Read MoreMarketing segmentation is one part of developing marketing personas – a representative description of your ideal customer(s). When you’re first starting out offering a service...
Read MoreDemand Generation, Marketing Automation
For sales lead generation efforts, quality should be top priority. Quantity does not mean that you’ll convert higher numbers. According to a study conducted by...
Read MoreData Management, Marketing Automation
Data driven marketing trends and changes were discussed at the Business Marketing Association conference in Chicago earlier this year. At a panel discussion during the...
Read MoreDemand Generation, Marketing Automation
Knowing how to generate leads is the first step to engaging prospects to educate them about your products and services. While there are well-known methods...
Read MoreMarketing cloud technology is fairly new, not well understood and has yet to gain widespread adoption. It has several advantages, but to leverage them often...
Read MoreDemand Generation, Marketing Automation
Do you know how to use the latest email marketing best practices to improve response rates? Here are some new ones, as well as time-tested...
Read MoreThe first time you’re assigned marketing campaign management can be nerve-wracking. Hopefully, you’ve built confidence through training in previous campaigns. Now it’s time to step...
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