Data Quality Issues
Data quality issues damages a company’s revenue targets, spawns low percentage successful lead generation opportunities and erodes a marketing program and campaign efficiency. All this...
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Demand Generation, Marketing Automation
Successful Marketing Campaigns Rely on 2 KPIs…
Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the...
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Data Management, Demand Generation
Bad Data is Killing Your Lead Generation and Pipeline
Data quality is one of the most common issues we find when optimizing our clients’ marketing automation implementations. From lost opportunities due to incorrect email...
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Social Media Data Insights Are Hard to Analyze
When you review social media data and have a hard time understanding what it means and if your programs even work, you’re not alone in this...
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Should Your Content Marketing Strategy Be More Interactive?
Your content marketing strategy needs to keep pace with the online world. Since the internet changes constantly and web searchers shift their query actions with...
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Marketing Automation Best Practices Panel Discussion
Marketing automation best practices can help you get more out of your software. But it can be challenging to find that information quickly. However, if...
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Is Lead Generation a Result of Content Marketing?
Lead generation is probably one of those marketing tasks that stays in the forefront of your brain constantly. Without leads, you don’t have sales, and...
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Digital Marketing Salary Increase
If you’re interested in earning a digital marketing salary, you’re in luck. Several jobs within the digital marketing industry are seeing healthy increases in base...
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Marketing Segmentation Basics
Marketing segmentation is one part of developing marketing personas – a representative description of your ideal customer(s). When you’re first starting out offering a service...
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Creating a Marketing Team
How do you know who you need on a marketing team to boost your brand’s presence and increase revenue? Hopefully you’ll realize it long before...
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Demand Generation, Marketing Automation
Sales Lead Generation | Quality Not Quantity
For sales lead generation efforts, quality should be top priority. Quantity does not mean that you’ll convert higher numbers. According to a study conducted by...
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Data Management, Marketing Automation
Data Driven Marketing Trends and Changes
Data driven marketing trends and changes were discussed at the Business Marketing Association conference in Chicago earlier this year. At a panel discussion during the...
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