The Top 5 Marketing Campaign Elements
Here are the top five marketing campaign elements you need when planning and implementing your marketing campaigns. Marketing Campaign Goals Setting SMART (specific, measurable, attainable,...
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Lead Nurturing Activities 101
Lead nurturing activities are all created with one thing in mind: converting leads into customers. It is no surprise that lead nurturing activities should all...
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The Top 3 Lead Scoring Attributes
Lead Scoring is the methodology used to rank various customer attributes to determine their readiness to make a purchase. Effective lead scoring models will provide...
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The 4 Things to Keep in Mind When Creating Demand Generation Goals
Setting solid, attainable demand generation goals is a crucial component of creating a successful marketing plan. Understanding the purpose behind these goals and objectives and...
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4 Tips for Super-Smart Marketers
The great thing about being a marketing leader is that you’re at the center of everything in the company. Although, sometimes that center is actually...
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The 6 Stages of the B2B Buying Process
There are 6 stages in the B2B buying process. Every business’s buying process is slightly different, with some stages being faster than others. Depending on...
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4 Keys to a Lead Nurturing Strategy
What is a Lead Nurturing Strategy? Quite simply, lead nurturing is the process of communicating with a lead throughout the entire buyer’s journey. And the...
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Marketing Automation, Migration and Implementation
Preparing to Effectively Migrate Marketing Automation Tools
Once you’ve evaluated your existing Marketing Automation tool and determined that it does not meet your needs, it’s time to take the plunge. Before you...
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Should you optimize your current Marketing Automation solution?
85% of B2B marketers using Marketing Automation platforms feel that they’re not using them to their full potential (according to the SiriusDecisions publication “Increasing Adoption...
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How to know it’s time to switch Marketing Automation tools
Your High School Boyfriend. The Pager. Your College Girlfriend. Your flip phone. To all things, there is a time to say bye-bye, and maybe it’s...
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Marketing Automation, Sales & Marketing Alignment
Marketing Qualified Lead (MQL) Should Not Be Retired
I recently read a post about how “Marketing Qualified Lead” (MQL) as a metric should be retired. The argument for this statement was based on...
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Unlikely Marketing Data Providers
Of all the marketing data providers to choose from, I bet that existing media companies wouldn’t occur to you. If so, you’re in good company...
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