Benefits of Marketing Automation
The benefits of marketing automation solutions aren’t lost on chief marketing executives. 43% have marketing software tools to help them achieve their goals and objectives,...
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Automated Email Marketing Has A Low Adoption Rate
Automated email marketing is a must for driving your sales campaigns and drawing those qualified leads into your sales cycle. According to the Spear Marketing...
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Data Analytics | Improve Business Forecasting
Data analytics can help improve your business forecasting for market demand, changes in customer demographics and more. Since strategic and operational plans are created based...
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Demand Generation, Marketing Automation
Lead Generation Drives B2B Marketing Automation Adoption
Better lead generation results are driving B2B companies’ marketing automation adoption, according to Regalix. The report is interesting – the top three reasons why are:...
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How Are Comfortable Are You With Digitization?
Digitization seems so ubiquitous. Smaller computers, more robust software, cloud computing, even smart clothing and smart watches are the norm. You may have heard the...
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Demand Generation, Marketing Automation
Is Lead Generation Still Your Biggest Challenge?
Sales executives still rank lead generation as biggest challenge they need to overcome. According to CSO Insights, businesses that purchase and install marketing automation systems...
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Are You Measuring Meaningful Metrics?
If your CEO is like most, they don’t want to get into the details of daily marketing operations, after all that’s what he/she hired you...
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Who’s Managing Your Marketing Data?
Company marketing data is more often than not being managed by non-marketers. I was a little shocked when I viewed this infographic that outlined even...
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Analyzing B2B Lead Generation Efforts
How did your B2B lead generation campaigns go this winter? If you are in the Eastern half of the United States, you may well have...
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Data Management, Marketing Automation
5 Marketing Metrics That Are A Waste Of Time
There are dozens of marketing metrics you could receive to analyze sales performance, but there are some in particular that pretty much a waste of...
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How To Get The Most From Your B2B Marketing Efforts
B2B content marketing is often thought of as hiring a writer who has expertise in your business vertical to crank out 300 – 500 word...
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6 Hidden Pardot Costs
While Pardot can be useful for your marketing efforts, depending upon how robust your performance goals and objectives are, be aware that there are some...
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