4 Tips for Super-Smart Marketers
The great thing about being a marketing leader is that you’re at the center of everything in the company. Although, sometimes that center is actually...
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The 6 Stages of the B2B Buying Process
There are 6 stages in the B2B buying process. Every business’s buying process is slightly different, with some stages being faster than others. Depending on...
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What Are Lead Scoring Best Practices?
Is your organization using lead scoring best practices? Have you implemented lead scoring at all? Perhaps it’s time to start. According to the Aberdeen Group...
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Data Management, Marketing Automation
How to Manage Your Organization’s Data Quality Workflow
Managing your organization’s data quality workflow is the best way to nurture leads through the buying process. By effectively setting up and monitoring your marketing...
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4 Keys to a Lead Nurturing Strategy
What is a Lead Nurturing Strategy? Quite simply, lead nurturing is the process of communicating with a lead throughout the entire buyer’s journey. And the...
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Best Practices | Demand Generation vs. Lead Generation
Implementing demand generation best practices is one of the best ways to grow your business. Simply put, demand generation refers to using marketing to find...
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Demand Generation, Marketing Automation
The 6 Most Important Components of a Successful Marketing Campaign
Strategically setting up and implementing all of your marketing campaign components will result in generating leads and increasing sales. So how do you get there?...
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Marketing Automation, Migration and Implementation
Preparing to Effectively Migrate Marketing Automation Tools
Once you’ve evaluated your existing Marketing Automation tool and determined that it does not meet your needs, it’s time to take the plunge. Before you...
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Should you optimize your current Marketing Automation solution?
85% of B2B marketers using Marketing Automation platforms feel that they’re not using them to their full potential (according to the SiriusDecisions publication “Increasing Adoption...
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How to know it’s time to switch Marketing Automation tools
Your High School Boyfriend. The Pager. Your College Girlfriend. Your flip phone. To all things, there is a time to say bye-bye, and maybe it’s...
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Marketing Automation, Sales & Marketing Alignment
Marketing Qualified Lead (MQL) Should Not Be Retired
I recently read a post about how “Marketing Qualified Lead” (MQL) as a metric should be retired. The argument for this statement was based on...
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Unlikely Marketing Data Providers
Of all the marketing data providers to choose from, I bet that existing media companies wouldn’t occur to you. If so, you’re in good company...
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