My tech stack is perfect…so why doesn’t Sales care?
Connecting Marketing and Sales and Closing the Lead Management Loop Does your Marketing team send well-qualified leads to Sales, but then they fall into a...
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Navigating your first month as a RevOps professional
Welcome to RevOps. You are about to learn a lot of highly useful skills such as aligning people, processes, and technology in an in-demand area...
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I am not a persona: the backlash against marketing automation
Have you noticed an increase in unsubscribe rates or emails left unopened (even with the recent Apple® changes)? Persona-based nurture and drip programs we crafted...
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Measured Results Marketing and Ocean 5 Strategies Announce Partnership
The Measured Results and Ocean 5 partnership combines best-in-class solutions for marketing services, strategy, and CRM/marketing automation. Measured Result Marketing today announced a new partnership...
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Marketing Campaign Implementation: How to Herd Marketing Cats in 6 (not-so-easy) Steps
Regardless of the size of your organization, marketing campaign implementation takes planning, coordination, and collaboration. Here are five steps to making certain you’ve got your...
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Inaugural RevOps HubSpot User Group Meeting led by Measured Results Marketing scheduled for April 26th at 1:00PM Eastern
First RevOps HubSpot User Group supports firms needing to scale their operations cross-organizationally: sales, marketing, product, customer support, and operations. CENTREVILLE, VA. (PRWEB) APRIL 18, 2022...
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Four Reasons You Need RevOps Now
RevOps (revenue operations) isn’t just a new buzzword. Although it borrows from existing marketing, sales, and service operations disciplines it focuses on the full client...
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How do you select new technology?
Choices, choices, choices How you select new technology for your organization is getting ever more complex. Remember when the most complex marketing or sales technology...
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5 Secrets to a High Performing Sales and Marketing Funnel
We know you’re working hard to close record-breaking deals. In the dynamic landscape of sales and marketing, the pursuit of strategies that not only amplify...
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Resilience in 2022
Lessons from the 2-year long pandemic Like many, MRM team members have considered setting New Year’s resolutions for diet, exercise, debt management, getting organized,...
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Bringing Operations to the Forefront
As a Revenue Operations professional, you likely know where the tech stack bodies are buried. Remember that software you had to integrate “right away” last...
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7 Questions to Ask Before Buying New Marketing Tech
It’s that time of year again! Marketers are putting pen to paper, deciding how to meet aggressive goals next year. You’re likely considering whether adding...
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