Lead Scoring Methods: Traditional vs. Predictive
Are you proficient in your lead scoring methods? Not all leads are equal. You can identify which leads are ready to convert and which need...
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12 Top Marketing Campaign Effectiveness Metrics
Marketing campaign effectiveness metrics are the backbone of any successful campaign. The idea is simple: good data drives good decisions. Data that informs, provides program...
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Register for the first annual MarTech Magnified
Time is running out! Register today to get your tickets for the first annual MarTech Magnified: The Fundamentals of Marketing Technology. Seats are filling up...
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25 Demand Generation Tactics
Generating more leads is the name of the game. Creating effective and impactful demand generation tactics that are part of a larger strategy is a...
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The Dos and Don’ts of B2B Lead Nurturing & Segmentation
Lead nurturing and segmentation are two critical parts of any effective marketing campaign. Lead nurturing is focused on moving your prospects through the buying cycle,...
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Creating A Badda-Boom Lead Scoring Methodology
Taking the leap and deciding to incorporate a lead scoring methodology into your organization’s marketing strategy is a big step. Congratulations! But, now comes the...
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How to Set Effective Lead Nurturing Goals
Creating strategic and effective lead nurturing goals is the cornerstone of any successful marketing campaign. Selecting the correct marketing technology to implement these goals is...
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Demand Generation Vs. Inbound Marketing
As you map out your marketing strategy for the New Year, have you found yourself questioning the difference between demand generation and inbound marketing? Not...
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Top 3 Most Critical Lead Scoring Components
Effective lead scoring models result in identifying marketing qualified leads (MQLs). When models are implemented correctly, this process will save your sales team an inordinate...
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5 Data Quality Standards You Should Be Implementing
Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment...
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INBOUND Lead Scoring Presentation
INBOUND 2016 did not disappoint. From inspiring keynotes and educational breakout sessions to some good old fashion fun with fellow marketers, there was an incredible...
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Lead Scoring Tools 101
Lead scoring helps you prioritize leads to identify those that are sales-ready and those that continue to need nurturing. When effectively implemented, marketing automation systems...
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