85% of B2B marketers using Marketing Automation platforms feel that they’re not using them to their full potential (according to the SiriusDecisions publication “Increasing Adoption...
Read MoreYour High School Boyfriend. The Pager. Your College Girlfriend. Your flip phone. To all things, there is a time to say bye-bye, and maybe it’s...
Read MoreMarketing Automation, Sales & Marketing Alignment
I recently read a post about how “Marketing Qualified Lead” (MQL) as a metric should be retired. The argument for this statement was based on...
Read MoreOf all the marketing data providers to choose from, I bet that existing media companies wouldn’t occur to you. If so, you’re in good company...
Read MoreData quality issues damages a company’s revenue targets, spawns low percentage successful lead generation opportunities and erodes a marketing program and campaign efficiency. All this...
Read MoreDemand Generation, Marketing Automation
Successful marketing campaigns rely heavily on two very common measurements: the number of leads generated and revenue resulting from guiding highly qualified leads in the...
Read MoreData Management, Demand Generation
Data quality is one of the most common issues we find when optimizing our clients’ marketing automation implementations. From lost opportunities due to incorrect email...
Read MoreWhen you review social media data and have a hard time understanding what it means and if your programs even work, you’re not alone in this...
Read MoreYour content marketing strategy needs to keep pace with the online world. Since the internet changes constantly and web searchers shift their query actions with...
Read MoreMarketing automation best practices can help you get more out of your software. But it can be challenging to find that information quickly. However, if...
Read MoreLead generation is probably one of those marketing tasks that stays in the forefront of your brain constantly. Without leads, you don’t have sales, and...
Read MoreDemand Generation, Marketing Automation
Cold calling is one of those marketing tasks that is either loved or hated, usually the latter. Humans don’t like to be rejected, fear of...
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