The Dos and Don’ts of B2B Lead Nurturing & Segmentation
Lead nurturing and segmentation are two critical parts of any effective marketing campaign. Lead nurturing is focused on moving your prospects through the buying cycle,...
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Creating A Badda-Boom Lead Scoring Methodology
Taking the leap and deciding to incorporate a lead scoring methodology into your organization’s marketing strategy is a big step. Congratulations! But, now comes the...
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How to Set Effective Lead Nurturing Goals
Creating strategic and effective lead nurturing goals is the cornerstone of any successful marketing campaign. Selecting the correct marketing technology to implement these goals is...
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Demand Generation Vs. Inbound Marketing
As you map out your marketing strategy for the New Year, have you found yourself questioning the difference between demand generation and inbound marketing? Not...
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Top 3 Most Critical Lead Scoring Components
Effective lead scoring models result in identifying marketing qualified leads (MQLs). When models are implemented correctly, this process will save your sales team an inordinate...
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5 Data Quality Standards You Should Be Implementing
Setting data quality standards is a necessary best practice for your marketing database in order to efficiently and effectively convert prospects into paying customers. Commitment...
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INBOUND Lead Scoring Presentation
INBOUND 2016 did not disappoint. From inspiring keynotes and educational breakout sessions to some good old fashion fun with fellow marketers, there was an incredible...
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Lead Scoring Tools 101
Lead scoring helps you prioritize leads to identify those that are sales-ready and those that continue to need nurturing. When effectively implemented, marketing automation systems...
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5 Lead Scoring Strategies
Lead scoring attaches values to leads based on their professional information, interactions, behaviors, and engagement with your organization. The purpose isn’t to solely focus on...
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Top 4 B2B Lead Scoring Marketing Metrics
Use these lead scoring marketing metrics to boost sales, increase ROI, and take your business to the next level. What’s not to like about that?...
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3 Tips To Create An Effective B2B Marketing Strategy
Want to create a B2B marketing strategy that attracts quality leads? Of course you do, it’s what we are all after – hot leads that...
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Breaking Down the Lead Scoring Process
Is your business ready to implement a lead scoring process? According to Aberdeen Research, companies that get lead scoring right have a 192% higher average...
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